A team of researchers at NYU and Columbia are conducting a multi-year study on new ways to inform NYC students about their local high schools. I worked with them to create innovative materials sent to students and guidance counselors, including instructions, postcards for the study's websites, and a box to house information, all sent in an eye-catching mailer. (Note: original URLs removed or changed at the request of the client)
Email and Social Design
A few selects of recent email, web, and social media projects.
Images created for Facebook
Website icons for the concepts community, personalization, and purpose
Stori is a platform for consumers who want to know where it's made. On the site, users can discover ethical fashion and accessories and learn about each brand. I created the logo and website icons to match the look and feel of the site seamlessly.
The three icons show the product's impact on People, Planet, and Profit
A product page showing the icons in use
PATapalooza was an event celebrating the impact of a California Community Foundation grant. CCF partner organizations came from all over LA for one day to teach youth activities like dance, skateboarding, drone-flying, and art. I worked with their team to create an event look and feel that complemented their existing branding, as well as all day-of materials.
This client's employee appreciation event at Paramount Studios needed an updated take on classic Hollywood to match the amazing venue. Using typography inspired by 1950's film posters, menus, and signage, I created the look and feel and all of the event collateral, including print and digital invitations, menu cards, signage and wayfinding, and presentation assets. #partytime
The invitation had a die cut marquee for some added flair
The back of the menu, inviting guests to stay and enjoy the afterparty.
Design and copywriting
The Vegan Atelier
The Vegan Atelier is a trunk club for ethical men's fashion. I worked with the team on their logo and style guide. More on the way in 2017!
The mark is a geometric plant, flat and adaptable for print and web, showing the ethical transparency of the products in the trunk club.
With its geometric sans-serif and rounded letterforms, the typography is a nod to classic arts & crafts design for the modern consumer.
The style guide details usage and sets the tone for the brand.
KIPP LA Schools, a nonprofit charter school organization held this masquerade-themed fundraising event at the Beverly Hilton. The evening called for major and unique flair, and the die-cut invite stamped in gold foil delivered. I created all print and digital event materials, including a save-the-date, invitation, signage and wayfinding, and informational giveaway cards.
Stamped in gold foil, the invitation set the tone for an art deco-inspired event with concentric circles and typefaces of the era.
'Tarot' cards matching the art deco theme directed guests to a website to learn more about KIPP LA.